Hi! I’m Grace...

I’m a product and UX/UI designer focused on building thoughtful, human-centred experiences across web, app, and product. I move easily between strategy and craft, and I love working with teams that care as much about the why as the how.

Get in touch, I’d love to show you more.

Get in touch
Portrait of Grace Wake

Experience

April 2025 – Current

Product Lead

Tribe

Leading product direction across the platform, defining what we build, why we build it, and how it serves both users and the business. I own the roadmap and prioritisation, keeping the team focused on the work that moves the product forward, and partner closely with engineering to ship features end-to-end. I handle all the design myself, end-to-end UX and UI, alongside research, prototyping, and shaping ideas into clear, well-structured tickets. From concept through to delivery, I make sure every decision ladders up to a coherent product, UX, and brand.

April 2021 – April 2025 · 4 years

Senior UI/UX Designer

Dept

Partnered with cross-functional teams to design intuitive, user-centred digital experiences that drove engagement and delivered on client goals. Worked through a lean cycle of research, design, test, and iterate to ship work quickly without compromising on craft.

May 2020 – April 2021 · 1 year

UX Designer

Degree 53

Designed intuitive, engaging user experiences for regulated industries, balancing seamless navigation with strict compliance requirements.

January 2018 – May 2020 · 2 years

Graphic Designer

Red Apple Creative

Created bold visuals for micro-sites, playlist covers, and advertising across the Spotify platform, work designed to grab attention, drive engagement, and strengthen brand presence at scale.

June 2022 – December 2022 · 6 months

Multi-media Designer

Hippop

Designed presentations, print, and social content, and helped shape a distinctive brand identity to give Hippop a clear, confident voice.

February 2023 – November 2023 · 9 months

Multi-media Designer

Norvarca

Led UX/UI design for websites and product platforms, alongside presentations, social content, and print, bringing a consistent visual language across every touchpoint.

Grace Wake monogram

Thank you!

For taking the time to look through my work. I’d love to hear from you, so let’s make something great together.

Get in touch with me