Hi! I’m Grace, adesignerworking across product, UX/UI, brand & web.

Grace Wake

I like getting into complicated problems and making them feel clear, understanding what needs to work, deciding what matters, and shaping the experience all the way through to the final details.

How I think

Craft and clarity, in equal measure.

I’ve spent the last 10 years designing across agencies, startups and product teams.

My background started in illustration and visual design before moving into UX and product, which is probably why I care equally about how something works and how it feels.

Since then I’ve been the only designer on most of what I’ve shipped, for brands including Spotify, Maybourne, OVO and Tribe.

What I do

  • 01Product strategy
  • 02UX & product design
  • 03Visual & UI design
  • 04Design systems
  • 05Brand & web
  • 06Creative direction

My experience

2025 — ongoing

Product Lead

Tribe

Leading product and design, owning the roadmap and shaping experiences from early definition through to delivery.

Tribe welcome screen

2021 — 2025

Senior UI/UX Designer

Dept

Designed across SaaS, retail, hospitality and consumer products, taking work from early concepts through to launch.

OVO customer story screens

2020 — 2021

UX/UI Designer

Degree 53

Designed fintech and gaming products, creating clear, accessible experiences for complex user needs and flows.

British Heart Foundation donate flow

2018 — 2020

UX/UI Designer

Red Apple Creative

Campaign work for Spotify, eBay and more, shipping brand micro-sites and in-app advertising for global audiences.

eBay campaign collage

2016 — 2018

Graphic Designer

Select Models

Campaigns, print and website design for a global model and talent agency, shaping identity across every touchpoint.

Select Models website design

Want to worktogether?