Hello! I'm Grace...

Hi, I'm Grace, a Product Lead and UX/UI designer working on digital products and SaaS platforms that have to grow.

Portrait of Grace Wake

Currently leading product and design at Tribe, my background spans product design, UX/UI, SaaS and branding, with a focus on creating digital experiences that feel thoughtful, polished and easy to use. Outside of work, I'm usually taking photos, sketching or exploring somewhere new.

LisbonLondon

0123456789+

Years Designing

01234567890123456789+

Client & Product Projects

01234567890123456789+

Industries Worked Across

Product Direction
Product DesignUI DesignDesign SystemsUser JourneysProduct LeadershipWeb DesignCommunity PlatformsDesign RefinementCreative Direction
Product DesignUI DesignDesign SystemsUser JourneysProduct LeadershipWeb DesignCommunity PlatformsDesign RefinementCreative Direction
UX DesignProduct StrategyInteraction DesignPrototypingVisual DesignDashboard DesignMobile DesignBrand Development
UX DesignProduct StrategyInteraction DesignPrototypingVisual DesignDashboard DesignMobile DesignBrand Development

Experience

April 2025 – Current

Product Lead

Tribe

Product Lead on a founding team, owning what we build, in what order, and why, alongside the design execution. I set the roadmap, write the specs engineering builds against, and ship end-to-end. Strategy, UX, UI and brand all run through one person, which keeps the product coherent while the team scales.

April 2021 – April 2025 · 4 years

Senior UI/UX Designer

Dept

Senior designer across SaaS, retail, hospitality and consumer accounts, embedded in cross-functional pods (PM, engineering, strategy). Often the design lead on the account, taking work from kickoff through to launch and back into iteration.

May 2020 – April 2021 · 1 year

UX Designer

Degree 53

Owned UX in fintech and gaming environments where every screen had to clear legal, compliance and accessibility before release. Learnt how to write briefs engineers could build from and how to defend a decision in a room of stakeholders.

January 2018 – May 2020 · 2 years

UX Designer

Red Apple Creative

Developed campaign work for Spotify, playlist covers, micro-sites and in-app advertising shipped to a global audience. The grounding in brand, type and image-making still shapes how I approach UI today.

Grace Wake monogram

Thank you!

I'd love to hear from you or for you to see more of my work, please get in touch.