Hi! I’m Grace, adesignerworking across product, UX/UI, brand & web.

Grace Wake

I like getting into complicated problems and making them feel clear, understanding what needs to work, deciding what matters, and shaping the experience all the way through to the final details.

How I think

Craft and clarity, in equal measure.

I’ve spent the last 10 years designing across agencies, startups and product teams.

My background started in illustration and visual design before moving into UX and product, which is probably why I care equally about how something works and how it feels.

Since then I’ve been the only designer on most of what I’ve shipped, for brands including Spotify, Maybourne, OVO and Tribe.

What I do

  • 01Product strategy
  • 02UX & product design
  • 03Visual & UI design
  • 04Design systems
  • 05Brand & web
  • 06Creative direction

My experience

2025 — ongoing

Product Lead

Tribe

Leading product and design, owning the roadmap and shaping thoughtful experiences from early definition through to delivery.

Tribe welcome screen

2021 — 2025

Senior UI/UX Designer

Dept

Designing SaaS, retail, hospitality and consumer products, taking thoughtful work from early concepts through to launch.

OVO customer story screens

2020 — 2021

UX/UI Designer

Degree 53

Designing fintech and gaming products, creating clear, accessible experiences for complex user needs and journeys.

British Heart Foundation donate flow

2018 — 2020

UX/UI Designer

Red Apple Creative

Creating campaigns for Spotify, eBay and more, with brand micro-sites and in-app advertising for global audiences.

eBay campaign collage

2016 — 2018

Graphic Designer

Select Models

Creating campaigns, print and website design for a global model and talent agency, shaping identity across touchpoints.

Select Models website design

Want to worktogether?

I'D LOVE TO HEAR FROM YOU